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Recent research on corporate social responsibility
has illustrated the bottom line benefits to a company of becoming
more involved in its community. While these community investment
strategies are often low cost, they have the potential to
improve:
- Sales and Branding-A
majority of Americans (79%) consider corporate citizenship
when making investment and purchasing decisions (Hill &
Knowlton survey).
- Reputation and Customer Loyalty
- Four-fifths (80%) of Americans
have a more positive image of companies who support a cause
they care about (Cone research).
- Employee Morale and Retention
- Nearly 9 out of 10 (87%) employees
at companies with cause programs feel a strong sense of
loyalty to their employers versus 67% with no such program
(Cone research)
Effective community investment requires
a strategy to ensure that the community-related activities
of a company have high impact not only on the community but
also on the company's bottom line.
CWV Provides Competitive Advantage through
Community Investment
CWV helps companies improve their
bottom line through the design and implementation of successful
community investment strategies. We work with corporations
to audit their current community involvement activities and
transform these good works into investments in the future
success of the community and the business.
CWV's consulting services to corporations are divided into
three inter-related offerings:
Cause-Related
Marketing
National
Franchise Initiative
Strategic
Corporate Philanthropy
Employee
Service Programs
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